Kellogg-HKUST EMBA Program Information Session and Sample Class
An official admissions event for prospective Executive MBA students to learn about the program and experience its academic rigor at HKUST Business School.
The Status Quo
For a prestigious EMBA program information session, delivering a seamless and professional experience was essential to attract high-caliber candidates. The admissions team needed an all-in-one solution for generating unique attendee QR codes, automating email and WhatsApp reminders, and managing on-site check-ins efficiently.
Traditional methods—manual registration lists, generic confirmation emails, and paper-based check-in—were time-consuming and prone to errors, creating a disjointed experience that didn't reflect the prestige of the Kellogg-HKUST partnership.
Three Operational Hurdles
Fragmented registration workflow
Managing RSVPs across multiple channels—web forms, email inquiries, and phone registrations—created data silos and required significant manual consolidation efforts.
Manual communication process
Sending personalized WhatsApp and email reminders to each registrant was labor-intensive. The admissions team spent hours copying and pasting templates rather than focusing on high-value candidate engagement.
Time-consuming on-site check-in
Manual name lookup and paper sign-in sheets created queues and a less-than-premium experience for prospective EMBA students arriving at the prestigious business school.
EventX Features in Action
A comprehensive event management platform covering the entire attendee journey—from registration to on-site check-in.
Automated QR Code Generation
Each registrant received a unique QR code upon confirmation, enabling fast, accurate on-site check-in and eliminating manual lookup entirely.
WhatsApp & Email Reminders
Automated, personalized WhatsApp and email reminders were sent to all registrants, reducing no-shows and ensuring attendees arrived prepared with their unique QR codes.
Seamless On-Site Check-In
EventX check-in app enabled staff to scan QR codes and complete check-ins in seconds. Real-time attendance dashboards provided instant visibility into arrival rates.
The seamless check-in experience set the tone for the entire event. Our admissions team could focus on engaging prospective students rather than managing logistics.
— Admissions Team, HKUST Business School
Event in Action
Frequently Asked Questions
How did EventX handle the high-volume registration for the EMBA event?
EventX integrated with HKUST's existing registration system to automatically sync attendee data. Each registrant received a unique QR code upon confirmation, streamlining the entire check-in workflow.
What communication channels were used for reminders?
EventX sent personalized WhatsApp and email reminders to all registrants. With a 98% WhatsApp open rate, the reminders ensured high attendance and prepared delegates with their QR codes before arriving.
How fast was the on-site check-in process?
QR code scanning enabled sub-second check-ins. Staff could process attendees quickly without manual name lookup, maintaining a professional flow even during peak arrival periods.
Ready to streamline your admissions event?
EventX provides enterprise-grade event management for educational institutions—from automated communications to seamless on-site check-in.
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