What is a Hybrid Event?
Benefits of Hybrid Events
Physical and virtual events are not the only options for organizers whilst holding events, as hybrid events can also be an alternative, even maybe the best solution. Several crucial factors cause hybrid events to become more popular in recent years, this blog post aims to discuss a few of those.
Reach your audiences around the world
To begin with, hybrid events allow organizers to reach a greater number of audiences and enable them to invite speakers from around the globe. According to our events industry report, 85% of event organizers in Asia will transition their events into a hybrid model after the pandemic. It is believed that more hybrid events would be seen in 2021 since they have found that virtual events bring numerous benefits to them. Attendees from all over the world can participate in the events as it is possible that the numbers of attendees in virtual events are more than that of in-person events since attendees can attend virtual events at any location meaning global exposure. This also allows organizers to invite more speakers to their events and may mean a higher engagement rate with your audiences.
Physical Elements like face-to-face interactions are still important
Hybrid events allow the face to face interactions as humans are social beings and physical interaction are still important to networking and building relationships. Based on our events industry report, 47 percent of our surveyees said that their virtual events from last year decreased in attendance compared to their physical events. Although the benefits of virtual events are still fully undetermined, event professionals have still yet to discover how to replace that human touch, with human interactions being such an integral part of networking, its presence within the event industry is going to be controversial. However, we can expect that a form of hybrid events consisting of both the best parts of a physical event and the global advantages of a virtual event will probably become the trend in the event industry in 2021 meaning a hybrid event solution.
These hybrid events have their own advantages, in the following table, we have listed the advantages and disadvantages of organizing both events in easy to view format. This may help your decision on whether to hold in-person or hybrid events.
Comparison between in-person and hybrid events
|Finance||Costs include venue, salary, traveling, food, and entertainment||The cost is lower since most of the audiences attend events virtually meaning companies can save on hotels, flights while organizers can save on venue costs.|
|Human resources||Speakers and staffs responsible for ensuring the fluency of the event in the physical venue||You may need staff who are more technically savvy to run the virtual aspect of the event|
|Interactions||Face to face interaction is the only option that allows audiences to communicate among themselves as they meet each other at a specific venue||In addition to the face to face interactions, a hybrid element allows you to speak and interact with audiences around the world|
|Lead Generation||Limitation in reaching audiences from different markets as audiences have to attend the venue in-person||Greater flexibility in approaching audiences from all over the world since they can attend the events at any location|
|Geographics||Limited attendees due to restriction in the size of venues and destinations||No limit and can attract audiences all around the world|
|Data collection||Record the data manually||Collect the data automatically and check event real-time performance|
The global pandemic has changed the world and has brought different experiences in the event industry. Hybrid events will be the future in 2021 since the advantages of hybrid events make for safer event hosting, as well as increased marketing exposure. Click here to learn more about the benefits of hybrid events!