Forms are a vital part of online business processes. Whether you're collecting event registrations, gathering customer feedback, or running surveys, a good form-building tool makes all the difference. If you're here, you're probably wondering: What are the best 123FormBuilder alternatives? Let’s save you the research headache!

In this guide, we’ll review the top 10 alternatives to 123FormBuilder, going beyond features and pricing to explore how they stack up in the form-building space.

1. JotForm

JotForm is one of the biggest names in the form-building industry. It’s popular for its user-friendly interface and extensive features that can cater to users of all skill levels. Whether you're a seasoned marketer or a small business owner, JotForm can help you create anything from simple surveys to complex multi-step forms.

• Why JotForm?
  • JotForm stands out for its drag-and-drop builder, coupled with a vast library of form templates. Its integration with hundreds of third-party apps makes it adaptable for various industries—whether you need CRM integration or email marketing automation. Plus, their free plan is surprisingly generous, allowing beginners to experiment with plenty of features.
• Best For:
  • Those who need flexibility and customization in their forms, particularly businesses that require conditional logic and third-party integrations without getting too technical.
• Unique Features:
  • JotForm's conditional logic, widget library, and HIPAA-compliant forms are game-changers for big projects. You can also collect payments securely through integrations with PayPal, Stripe, and more.
• Pricing:
  • A free plan offers up to 5 forms and 100 submissions, while paid plans start at $24/month for more robust solutions.

2. Formstack

Formstack delivers secure and compliant solutions for various industries, particularly healthcare, education, and finance.

• Why Formstack?
  • If you’re in a field where handling sensitive data is a top priority, Formstack is built for you. It offers top-tier security, including HIPAA compliance and GDPR readiness, making it a go-to for industries like healthcare, law, and finance. Plus, it automates workflows with smart integrations to CRMs, payment systems, and email automation tools.
• Best For:
  • Teams that handle sensitive data and require compliance such as HIPAA or GDPR.
• Unique Features:
  • Formstack offers e-signatures, approvals, and powerful data encryption. Coupled with its ability to automate workflows, it's a strong contender for businesses focused on both security and high customization.
• Pricing:
  • Starts at $50/month for single users, with more advanced features in higher-tier plans.

3. Typeform

If you're after a more interactive and visually appealing form solution, Typeform could be the one.

• Why Typeform?
  • Typeform offers an unmatched experience for users who want forms to stand out. With its conversational flow, users feel like they’re interacting with the form rather than just filling fields. This makes surveys, feedback forms, and customer interactions feel engaging rather than a chore. Perfect if you’re seeking to keep customers hooked.
• Best For:
  • Businesses or individuals looking to create forms that are visually stunning and interaction-heavy. If user engagement matters — like in customer feedback surveys or event attendee evaluations — Typeform is your go-to.
• Unique Features:
  • Conversational form experience, robust conditional logic, real-time results, and customizable themes that adapt to your brand’s aesthetics.
• Pricing:
  • Starts at $25/month with a free tier allowing 10 responses per month, which is good for testing its features before committing.

4. Google Forms

A free and simple option, but don’t underestimate the power of Google Forms if your needs are basic.

• Why Google Forms?
  • Google Forms gives you seamless integration with the broader Google Workspace tools, such as Sheets and Drive. It's easy to collect responses in real time, automatically organizing them in spreadsheets for you. Perfect for anyone who values simplicity without sacrificing functionality.
• Best For: 
  • Small businesses or users needing simple forms for surveys, polls, or registrations, without advanced customizations.
• Unique Features: 
  • Real-time response tracking, collaboration on form creation, and seamless data sharing within Google Workspace. Bonus: zero cost.
• Pricing: 
  • Free for all users.

If you're just starting out or need forms only sparingly, the no-cost options and tight integration with Google Workspace make this a great pick.

Explore more on integrated event features.

5. SurveySparrow

SurveySparrow is a powerful tool focused on making surveys more interactive and enjoyable for users. By building forms that feel conversational, it improves engagement and helps businesses collect better quality responses.

• Why SurveySparrow?
  • It doesn't just give you standard forms. SurveySparrow transforms forms into chat-like surveys that get people interacting. Perfect for businesses that want to keep feedback loops alive without boring their customers.
• Best For: 
  • Organizations focused on gaining deeper insights through customer feedback. It's especially beneficial for those aiming to create engaging customer satisfaction surveys.
• Unique Features: 
  • SurveySparrow shines with recurring surveys, omnichannel survey distribution, and chatbot-like forms, helping you automate the feedback process.
• Pricing: 
  • Starts at $29/month, making it accessible for teams of various sizes.

For an in-depth look at why SurveySparrow could be your best choice for form-building and customer engagement.

6. Zoho Forms

Zoho Forms is part of Zoho's comprehensive suite of business tools and stands out for its seamless integration with Zoho's other services, making it a natural choice for organizations already relying on Zoho for CRM or invoicing.

• Why Zoho Forms?
  • If you're part of the Zoho ecosystem, Zoho Forms will feel like an extension of the tools you’re familiar with. From automatically feeding collected data into Zoho CRM to syncing with Zoho Campaigns for email marketing, it ensures that all your business workflows stay connected.
• Best For: 
  • This tool shines for businesses already using Zoho software for CRM or marketing automation, but it’s flexible enough to support any small to mid-sized enterprise that needs basic to advanced forms.
• Unique Features: 
  • Zoho Forms comes with strong approval workflows, email notifications, and integrations with major apps—not just from Zoho but from third-party providers like Google Drive. It’s perfect for when your form responses need to kick off complex processes seamlessly.
• Pricing: 
  • Starts at $10/month, making it one of the more affordable options for businesses looking to scale with other Zoho tools.

7. ProProfs Survey Maker

ProProfs offers an easy-to-use platform geared toward educators, trainers, and marketers who need form and quiz creation capabilities. If your goal is to create interactive quizzes or detailed surveys that gather actionable insights, ProProfs might be your go-to choice.

• Why ProProfs?
  • ProProfs Survey Maker shines in creating assessments, quizzes, and surveys built for educational or training purposes. The tool provides flexibility in form design while maintaining simplicity and ease of use. Whether you're crafting a fun quiz for engagement or a formal test for educational purposes, it accommodates both.
• Best For:
  • Businesses or individuals in the education, training, or marketing sectors.
• Unique Features: 
  • A variety of ready-to-use templates for quizzes, surveys, and training assessments, along with built-in analysis tools to measure results and engagement.
• Pricing: 
  • Plans start at $19/month, offering an affordable option for small businesses or schools.

For more detail on how ProProfs stacks up as an alternative to 123FormBuilder.

8. forms.app

This is a very user-friendly form builder with a sleek interface that appeals to individuals and startups.

• Why forms.app?
  • forms.app is incredibly intuitive, making it easy for anyone—even complete beginners—to build forms. Plus, the design settings are very versatile, letting you create sleek and modern forms without needing a designer. Whether you're running a startup or just need a quick form solution, the simplicity is spot on.
• Best For:
  • Startups and beginners building modern forms without a massive learning curve. Need to send out surveys, handle online registrations, or even sell products via forms? forms.app makes it easy.
• Unique Features:
  • forms.app lets you customize the form's URL, incorporate payment collection directly (ideal for small eCommerce businesses), and customize themes to match your brand look instantly.

• Pricing:
  • Free plan available with basic features, and paid plans start at $12/month for those who need advanced options like collecting payments or more storage.

9. Wufoo

Wufoo is a straightforward, no-frills form-builder that's been around for a while, offering reliability and ease of use. If you're running a small business or need to quickly create simple forms, Wufoo could be a solid choice.

• Why Wufoo?
  • Wufoo's main strength is its simplicity. You can get a form live in minutes without diving into complex options or configurations. The platform also integrates with popular tools like Mailchimp, Dropbox, and Salesforce, helping you automate form data collection and management.
• Best For:
  • Small businesses or individuals who need a quick solution for basic forms and surveys.
• Unique Features: 
  • Supports Zapier integrations for automation, organized storage for form entries, plus reporting tools to analyze data trends.
• Pricing: 
  • There's a free version that offers basic features, while paid plans start at $19 per month with more advanced features.

10. EventX

While primarily an event management tool, EventX offers advanced event registration forms and lead generation tools that can rival more generalized form builders.

• Why EventX?
  • Its event registration system makes it easy to manage attendee data and event check-ins. Also, it integrates real-time analytics to capture leads more effectively during events.
• Best For: 
  • Businesses running physical or virtual events, and looking for a broader event management solution with built-in form tools.
• Unique Features: 
  • Advanced lead finder, event ticketing system, offline form accessibility.
• Pricing: 
  • Custom pricing available based on event requirements.

Discover more event registration features.

Conclusion: Picking The Right 123FormBuilder Alternative

Choosing the right 123FormBuilder alternative comes down to understanding what you need out of a form solution. If all you require is something straightforward, Google Forms or Wufoo can get the job done without any fuss. But for those seeking more advanced options, JotForm and Formstack offer rich customization and higher security features, perfect for complex workflows and sensitive data.

On the flip side, if you’re all about event-specific needs, EventX gives you event registration, attendee check-in, and lead management tools in one comprehensive package. It's a solid choice for businesses that frequently host events, both physical and virtual.

Ask yourself the following:

• Are you looking for simplicity, or do you need something more robust?
• Does your industry require rock-solid compliance like HIPAA or GDPR?
• How important is seamless integration with your current systems (CRMs, payment gateways, etc.)?

Remember, the best tool isn’t always the most expensive or feature-packed. It’s the one that meets your specific requirements. Choose wisely!

Looking for more event-based tools? Check out what EventX can do for your next event.