Best 10 Lead Retrieval Badge Scanner App for Any Events in 2024

Event lead capture is a fundamental aspect of event marketing, acting as a bridge between event engagement and tangible business opportunities. In today's digitally-driven landscape, capturing leads at events isn't just about collecting business cards; it's about efficiently gathering potential customer data that can be nurtured into meaningful business relationships. This process plays a crucial role in maximizing the return on investment (ROI) from event participation, whether it’s a trade show, conference, or corporate event. Effective lead capture strategies ensure that the valuable connections made during these events are not lost but are instead harnessed to fuel the sales pipeline. This systematization of lead data collection also paves the way for more personalized follow-ups, enhancing the potential for successful conversions.

The importance of event lead retrieval extends beyond mere data collection; it's about understanding attendee interests and behaviors. By leveraging advanced lead capture software, companies can gain insights into which products or sessions attracted the most attention, what queries visitors had, and even gauge their readiness to purchase or engage further. This intelligence is invaluable in tailoring future marketing strategies and product development to meet the needs and interests of the target audience. Furthermore, integrating this data with customer relationship management (CRM) systems can streamline the post-event engagement process, ensuring that leads are promptly and effectively engaged. Ultimately, the goal of event lead capture is to transform event interactions into actionable business opportunities, making it an indispensable tool in the arsenal of modern event marketers.

Benefits for Event Organizers Adopting Lead Retrieval App

Event organizers not only streamline event management and enhance attendee experiences by adopting lead capture and retrieval software, but they also unlock a new revenue stream. This advanced technology simplifies the collection and organization of attendee information, contributing to a more efficient and professional event environment. Its features, like instant badge scanning and real-time data collection, elevate the attendee experience, reflecting the event's quality and sophistication. Moreover, the valuable data insights gathered offer a wealth of information for future planning, enabling organizers to fine-tune their events based on actual attendee behaviors and preferences. An additional, notable benefit is the potential for organizers to sell software licenses to exhibitors. This not only provides exhibitors with cutting-edge tools to maximize their event participation but also creates an opportunity for event organizers to generate extra income, making the investment in such software doubly advantageous.

How Event Organizers Maximize Event Success with Lead Retrieval:

1. Adopt All-in-One Event Management Software: Choose software that provides both lead capture and retrieval functionalities, ensuring seamless integration with the attendee database. This ensures a smooth flow of information and enhances user experience.
   Related article : Best 18 Online Event Management Software Must Know in 2024
2. App Availability and Compatibility: Ensure the app is accessible via App Store or Play Store. For events in China, verify the app functions well within the local internet environment, adhering to the country's specific internet policies.
3. Collect Valuable Attendee Information: During the event registration process, gather essential information like attendees’ purposes for attending, budget, and other relevant details. This data is invaluable for exhibitors in tailoring their engagement strategies.
   Related article : 16 Best Event Registration Software For Any Organization in 2024
   
4. Inform Exhibitors about Data Retrieval: Communicate to exhibitors that they can access attendee information (with consent) by scanning QR codes on attendee badges, enhancing the value of their participation.
5. Data Accessibility for Exhibitors: Ensure the app allows exhibitors to download attendee information or export it directly to their CRM systems for effective lead management.
6. Real-Time Monitoring: Implement real-time monitoring of lead capture data to ensure both exhibitors and attendees are making optimal use of the tool, thereby improving their event experience.
7. Training and Support for Staff: Train all staff thoroughly on the software and provide continuous support, especially to exhibitors who may be underutilizing the app.
8. Comprehensive Post-Event Analysis: Utilize the collected data for an in-depth post-event analysis, which is crucial for refining future event strategies and understanding attendee engagement levels.

Benefits for Exhibitors Adopting Lead Capture App

Exhibitors can substantially benefit from utilizing lead capture and retrieval software at events, transforming their participation into a more fruitful experience. This technology offers a streamlined approach to managing leads, eliminating the cumbersome process of manually collecting and sorting business cards or paper forms. Instead, exhibitors can instantaneously capture and store attendee information, allowing for efficient and organized lead management. Furthermore, the software aids in better lead qualification; exhibitors can quickly identify high-potential leads based on specific interactions or attendee interests, ensuring a more targeted and effective follow-up strategy. Perhaps most significantly, this software empowers exhibitors to accurately measure their event success. They can track metrics such as the number of leads captured, attendee engagement levels, and the overall quality of interactions, providing them with tangible data to assess their ROI and refine their strategies for future events.

How Exhibitors Maximize Event Success with Lead Capture:

1. Pre-Event Planning: Clearly define lead capture goals, focusing on identifying target audience profiles and setting specific desired outcomes.
2. Engaging Content and Tactics: Develop attractive tactics like offering free souvenirs or product trials to draw and maintain attendee interest.
3. Effective Lead Qualification Process: Utilize the software's lead qualification feature to set custom questions, allowing for tailored lead prioritization and segmentation for efficient follow-up.
4. Seamless CRM Integration: Directly integrate lead capture data into CRM systems for prompt nurturing and follow-up, enhancing sales potential.
5. Prompt Follow-Up Strategy: Leverage the immediacy of digital lead capture for quick follow-up, capitalizing on the fresh event experience of leads.
6. Personalized Communication Approach: Customize follow-up communications to reflect the specific interests and interactions of each lead, fostering more meaningful connections.
7. ROI Measurement Tools: Employ the software’s analytics capabilities to evaluate event success and calculate ROI, guiding strategy adjustments for future events.

Event Lead Capture Software Key Features

The landscape of event lead capture software is diverse, offering various types with distinct functionalities to cater to different event needs. Some software focuses on basic data collection through badge scanning or business card capture, ideal for quick lead information gathering. Others integrate more advanced features like real-time lead qualification, enabling exhibitors to instantly assess the potential of a lead. Interactive software options exist as well, which engage attendees through quizzes or surveys, simultaneously capturing lead data while enhancing the attendee experience. For a more comprehensive approach, some software solutions offer full CRM integration, ensuring that lead data flows seamlessly into the exhibitor's existing sales pipelines for immediate follow-up. Additionally, there are mobile app-based solutions, providing the convenience of capturing and managing leads on-the-go. Each type of software is designed with specific event scenarios in mind, allowing exhibitors and organizers to choose a solution that best fits their unique event objectives and attendee engagement strategies.

Effective lead capture software is characterized by a set of essential features that enhance its efficiency and impact. Here are the key features:

• Real-Time Data Access: Capability for immediate data retrieval and analysis.
• Integration with CRM Systems: Seamless integration with existing CRM platforms for streamlined lead management.
• Customization Options: Flexibility to tailor data fields and capture forms to specific event needs.
• Lead Qualification Tools: Features for scoring and qualifying leads on-site, aiding in prioritization.
• Reporting and Analytics: Comprehensive analytics for post-event evaluation and strategy refinement.
• Mobile Compatibility: Mobile app support for on-the-go access and management.
• Data Security: Robust security protocols to protect sensitive attendee information.
• Automated Follow-Up: Tools for automating initial follow-up communications with leads.

Best 6 Lead Capture and Badge Scanner Apps

EventX

EventX, a prominent player in the event technology landscape, specializes in offering innovative solutions designed to revolutionize how events are managed and experienced. Known for its comprehensive suite of tools that cater to various aspects of event management, EventX has established itself as a go-to platform for event organizers globally. At the core of its offerings is the lead retrieval app, a powerful feature that streamlines attendee engagement and data collection, thereby enhancing the overall efficiency and effectiveness of events. 

Key Features

• QR Code and Badge ID Scanning:
  • Enables scanning of QR codes on badges or business cards using smartphones for instant attendee information capture​​​​​​.
• Business Card Scanning with OCR Technology:
  • Utilizes OCR technology for comprehensive business card scanning​​​​.
    
• Custom Question Creation:
  • Team leaders can set custom questions for Lead Capture team users to fill in as they engage with leads, creating a more tailored lead capturing experience​​.
• Event Reporting and Dashboard: 
  • Features a dashboard showing leads collected by each team member or sales rep in a specific event​​.
• Contact Synchronization and CRM Integration:
  • Offers seamless integration with sales and marketing databases and CRM systems​​​​.
• Exporting Lead Capture List:
  • Enables easy export of lead capture lists to email or CRM systems for efficient data utilization​​.
• Data Protection and GDPR Compliance:
  • Adheres to the EU's General Data Protection Regulation, ensuring data security and privacy​​​​.

Pricing Modal

• Free version of lead retrieval app. 
• Flexible pricing structure to cater to various event sizes and requirements

Rating and User Feedback:

• 4.9 out of 5 on G2 (123 Reviews) (Last updated in Dec 2023) 
• 92% of its users giving it a full 5-star score. This rating suggests a high level of quality, reliability, and user satisfaction with the platform as a whole
• Available in App Store and Play Store.

Webex Events (formerly Socio)

Webex Events, previously known as Socio, stands as a dynamic and versatile player in the event management technology sector. This platform has made a significant mark by offering a comprehensive suite of tools designed to enhance the organization and execution of both in-person events and virtual events. Known for its user-friendly interface and robust features, Webex Events caters to a diverse range of needs, from small gatherings to large-scale conferences. At the heart of its offerings is the lead retrieval app, a feature that streamlines the process of capturing and managing leads, thereby playing a crucial role in maximizing the return on investment for event organizers and exhibitors alike. This overview sets the stage for a deeper examination of the specific functionalities and benefits of Webex Events' lead retrieval app.

Key Features

• Lead Prioritization and Qualification:
  • The app allows booth teams to qualify and rate leads directly within the app, streamlining the lead management process, especially critical at trade shows and roadshows​.
• Collaboration and Personalization:
  • Exhibitor teams can collaborate on leads by adding notes visible to all team members. Duplicate scans of attendee badges provide additional opportunities rather than redundancies, personalizing the journey for each attendee met
• Simplified Purchasing Process:
  • Exhibitors can directly purchase licenses for their booth team and download the lead retrieval app without intermediaries
• Instant CRM Reporting:
  • The app allows for personalization of the checkout experience and deeper insights by collecting the most relevant data and capturing it in the event platform​

Pricing Modal

• Lead Retrieval License: For exhibitors, the lead retrieval feature is priced at $200 per license. This feature allows exhibitors to capture, organize, and track leads effectively

Rating and User Feedback:

• The app has a rating of 4.1 out of 5 stars on the App Store. (Last updated in Dec 2023) 
• Users have praised its self-service, intuitive nature, and the smooth scan experience.

iCapture

iCapture, a notable player in the field of digital lead capture and data management, provides a comprehensive suite of solutions that cater primarily to the needs of trade shows, events, and conferences. At the heart of its offerings is the iCapture Lead Retrieval app, a cutting-edge tool designed to transform the way businesses gather and manage lead information. Moving away from traditional and often cumbersome methods such as collecting business cards or using paper forms, the app introduces a more efficient and digital approach. Users can effortlessly collect vital lead data using the app, significantly enhancing the quality and speed of data acquisition. What sets iCapture apart is its seamless integration with a wide array of CRM and marketing automation tools. This integration not only ensures that the captured data is easily accessible but also greatly streamlines the entire lead management process. Businesses using iCapture can thus expect a more organized, efficient, and effective approach to handling event-based leads, paving the way for improved engagement and conversion rates.

Key Features

• Customizable Data Fields:
  • Offers the ability to customize data fields to collect specific information from leads.
• QR Code and Barcode Scanning:
  • Includes capabilities for scanning QR codes and barcodes for easy data collection.
• Integration with CRM and Marketing Tools:
  • Seamlessly integrates with various CRM systems and marketing automation tools.
• Lead Qualification Features:
  • Allows users to qualify leads during the data capture process for targeted follow-up.
• Offline Functionality:
  • Operates effectively even without an internet connection, ensuring data collection is uninterrupted.

Pricing Modal

• Annual Service Agreement: iCapture is available with an annual service agreement.
• Starting Price: The pricing for iCapture starts at $8,000.

Rating and User Feedback:

• 4.8 out of 5 on G2 (81 Reviews) (Last updated in Dec 2023) 
• There is a general sense of satisfaction with iCapture's Lead Retrieval app, with users appreciating its functionality and ease of use.

Eventleaf

Eventleaf, developed by Jolly Technologies Inc., is a distinguished provider of software for event and visitor management. Based in San Mateo, California, Jolly Technologies is known for its desktop and cloud-based solutions that empower events and facilities teams to offer a frictionless user experience. Jolly Technologies has a broad client base of over 30,000 corporate clients and more than 1,000,000 corporate users worldwide.  Eventleaf's Lead Retrieval app, a key component of Eventleaf's all-in-one event management system, revolutionizes lead capture at trade shows and events. With capabilities like scanning attendee badges via smartphone or tablet, and offering over 20 languages, it simplifies and personalizes the process of lead collection and management. 

Key Features

• Easy Lead Retrieval:
  • Exhibitors can collect leads simply by scanning attendee badges using a smartphone or tablet​.
• Lead Rating and Export:
  • Leads can be rated based on the attendee's interest, and detailed notes can be added. These leads can then be exported as CSV or Excel files for use in marketing campaigns​.
• Multilingual Support:
  • The app supports over 20 languages, including English, Arabic, Chinese, and Hindi, among others, facilitating a localized user experience​.
• Event Management Integration:
  • The lead retrieval app is a component of Eventleaf's all-in-one event management system, which includes other tools like the Eventleaf Guide App and Check-In App

Pricing Modal

• The available pricing information pertains to the Eventleaf event management platform as a whole.
• Lead retrieval app is under Ultimate Plan (Custom Pricing), the price for this plan is available upon request.

Rating and User Feedback:

• 4.7 out of 5 on G2 (63 Reviews) (Last updated in Dec 2023) 

LeadCapture by Cvent

Cvent, established in 1999 by Reggie Aggarwal, swiftly evolved from a small startup focusing on event registration to a prominent player in event management technology. Despite early challenges, including the dot-com bubble burst, Cvent persevered and became profitable by 2004. Their growth trajectory included significant expansions and acquisitions, notably the development of advanced technologies like the LeadCapture app. This app, a part of Cvent's extensive suite, exemplifies their commitment to streamlining event processes. Acquired by Vista Equity Partners in 2016 for $1.65 billion and recently agreeing to a $4.6 billion deal with Blackstone Inc., Cvent's journey underscores their innovation and leadership in the event technology sector.

Key Features

• Quick Scanning:
  • Enables quick scanning of business cards or name badges to capture lead details​.
• Lead Capture:
  • Facilitates the capture of leads easily and efficiently​.
• Real-Time Lead Qualification:
  • Allows for on-the-spot qualification of leads​.
• Custom Qualification Process:
  • Offers a customizable process for qualifying leads​.
• On-Demand Lead Export:
  • Leads can be exported as needed
• Onsite Lead Management:
  • Digitally captures and qualifies leads on the show floor, allowing for better sales qualification​.
• Detailed Information for Sales Follow-Up:
  • Provides detailed information to prioritize leads effectively

Pricing Modal

• Customized Pricing: Cvent's pricing is tailored to individual event needs, sizes, and scales, covering everything from single events to comprehensive event programs.
• Event-Specific Packages: Pricing for 1-5 events or a specific event type (like roadshows or trade shows) includes services like event registration, check-in, badging, and mobile event apps.

Rating and User Feedback:

• The app has a rating of 4.4 out of 5 on the App Store, based on 113 ratings, indicating generally positive user satisfaction

Key Features

• Availability in Hybrid Events
  • The lead retrieval feature is integral to all of Hubilo's hybrid events​.
• Exhibitor App Functionality
  • Onsite exhibitors can log into the app as booth members and access the 'Scan Leads' option to scan attendee QR codes​.
• Attendee Categorization and Rating
  • The app allows exhibitors to categorize, rate attendees, and take notes as required​.
• Dashboard Features
  • Exhibitor dashboards capture attendee profiles and include Virtual Business Cards, Dropped Attendees, and Engaged Attendees (both Virtual and Onsite)​.

• Analytics and Reporting
  • User data from scanned leads onsite is available in virtual booth analytics reports. Both booth members and event admins can download these analytics reports​.
• Booth Member Tracking in Reports
  • The engagement report includes details about the booth member who interacted with each attendee, but this is limited to onsite attendees only​.
• Simplified Lead Management
  • The app simplifies the task of event organizers by allowing them to filter relevant leads for future business relations and manage the lead database, which can be downloaded as a CSV file.

Rating and User Feedback:

• 4.6 out of 5 on G2 (435 Reviews) (Last updated in Dec 2023) 
• User generally appreciated the user-friendly graphics and the convenience for attendees.
• Users praised the platform's robustness, ease of learning, continuous improvement, and excellent client experience.

Eventdex

Eventdex is an event management platform that offers a range of solutions to streamline the event planning, registration, and onsite management process. With their user-friendly platform, organizers can easily create and manage events, sell tickets, and engage with attendees. Their lead retrieval solution allows exhibitors to scan badges and capture leads, simplifying the lead capture process. The platform is customizable, allowing organizers to tailor their events to meet their specific needs. Eventdex also offers integration capabilities with other tools and systems, making it seamless for organizers to manage all aspects of their events.

Key Features

• Event Registration:

  • Eventdex offers tools for online event registration, allowing organizers to create customized registration forms, manage attendee data, and streamline the registration process.

• Lead Retrieval:
  • The company provides lead retrieval solutions for exhibitors to capture and manage leads during events. This includes mobile apps for exhibitors to scan badges and gather attendee information.
• Event Check-In:
  • Eventdex facilitates smooth on-site check-in processes for attendees. This may involve the use of mobile apps or other technologies to enhance the check-in experience.
• Badge Printing:
  • The platform may include badge printing features, allowing organizers to create and print professional badges for event attendees.
• Networking and Matchmaking:
  • Some event management platforms, including Eventdex, focus on enhancing networking opportunities by providing tools for matchmaking and connecting attendees with similar interests.
• Analytics and Reporting:
  • Eventdex likely offers analytics and reporting features to help organizers gain insights into attendee engagement, event performance, and other key metrics.

Pricing Modal

• Eventdex offers various pricing plans depending on the use case. Eventdex offers different versions of their software, each with different features and prices. When choosing a pricing plan, factors such as the size of an event, number of attendees and required features are taken into consideration.

Rating and User Feedback:

• Eventdex has a rating of 4.8 out of 5 on Capterra. 
• User generally appreciated the great customer support, user-friendly platform and ease of integration. 

Whova

Whova is a comprehensive event management platform that provides a range of solutions to enhance the attendee experience and streamline event planning. They offer features such as event registration, mobile event app, attendee engagement tools, networking opportunities, and virtual event solutions. Whova's event app offers interactive features that can be utilized by attendees for various purposes like checking the event schedule, accessing session materials, networking with other attendees, and participating in live polls and Q&A sessions. The app also allows attendees to create a personalized agenda based on their interests and preferences. Their platform provides real-time updates, making it easy to communicate with attendees and manage event logistics.

Key Features

• 1.  
• Mobile Event App:
  • Whova's mobile app is designed to enhance the event experience for both organizers and attendees. It provides features such as personalized agendas, event information, and networking opportunities.
• Networking and Engagement:
  • The platform focuses on facilitating networking and engagement among event attendees. Whova includes features like attendee profiles, in-app messaging, and social feeds to connect participants.
• Agenda and Session Management:
  • Organizers can use Whova to create and manage event agendas, including details about sessions, speakers, and interactive activities.

• Analytics and Reporting:
  • The platform likely offers analytics and reporting tools to help organizers track engagement metrics, understand attendee behavior, and assess the success of their events.
• Event Marketing:
  • Whova may include features to support event marketing efforts, such as promotional tools and integrations with marketing platforms.
• Event Management Platform:
  • Whova offers a comprehensive event management platform that includes features for event registration, agenda management, and attendee engagement.

Pricing Modal

• Whova offers different pricing plans for their event management platform, and the specific details may vary based on your event needs and requirements.

Rating and User Feedback:

• 4.8 out of 5 on G2 (1317 Reviews) (Last updated in Dec 2023) 
• User generally appreciated the ease of use, responsive customer support and customization options.

Captello 

Captello is a lead capture and event management software company that specializes in helping businesses optimize lead generation and engagement at events. They provide a range of solutions to streamline lead capture, data management, and follow-up processes. Captello offers various event management and engagement features. Their platform allows businesses to create custom registration and check-in processes, manage event logistics, and enhance attendee engagement.  Overall, Captello helps businesses maximize the return on investment from their event participation by providing a comprehensive solution for lead capture, data management, and engagement. Their user-friendly interface, customization options, and robust analytics make it easier for businesses to capture and leverage valuable data to drive their sales and marketing efforts.

Key Features

• Lead Capture Solutions:
  • Captello offers lead capture tools designed for use at events, trade shows, and conferences. This includes features for scanning badges, collecting attendee information, and capturing leads in real-time.
• Event Management:
  • The platform likely provides event management features to streamline various aspects of event planning, including registration, check-in, and session tracking.
• Lead Retrieval:
  • The platform likely offers lead retrieval solutions for exhibitors to manage and qualify leads efficiently. This could involve mobile apps for exhibitors to scan attendee badges and collect contact information.
• Data Integration:
  • Captello may support data integration with Customer Relationship Management (CRM) systems and other tools. This ensures seamless transfer of lead data to the organization's broader systems.
• Customization and Branding:
  • Captello may provide options for customization and branding, allowing organizations to tailor the lead capture experience and event materials to their brand.
• Customer Support:
  • Customer support services are likely offered to assist clients with implementing and using the Captello platform effectively.

Pricing Modal

• Free Event Engagement Package: Users will get one free lead capture enabled event activation / gamification to drive traffic to your in-person, virtual, or hybrid experience.
• Premium Lead Capture: The package costs $500.00 for 1 single event license with one-time purchase.

Rating and User Feedback:

• 4.9 out of 5 on G2 (29 reviews) (Last updated in Dec 2023) 
• User generally appreciated the quick customer service response, platform flexibility and ease of use. 
  

Nunify

Nunify is a virtual and hybrid event platform that specializes in delivering engaging and interactive online event experiences. They provide a customizable event space where organizers can replicate the look and feel of physical events, enabling attendees to navigate through different sessions and exhibitor booths. Their platform also offers extensive data analytics and reporting to help organizers gain valuable insights into attendee behavior, session performance, and engagement levels. Nunify supports live, pre-recorded, and hybrid event formats, allowing organizers to cater to a wide range of event types and preferences. Additionally, Nunify provides features like ticketing and registration management, exhibitor management, sponsor promotion opportunities, and integration with other tools such as CRM systems and marketing automation platforms. 

Key Features

•  Live Streaming and On-Demand Content:
  • Nunify allows organizers to live stream their events, providing real-time access to attendees. They also offer on-demand content, allowing participants to watch sessions at their convenience.
•  Interactive Sessions:
  • With Nunify, organizers can engage attendees through interactive features like live Q&A sessions, polls, and surveys. This fosters active participation and encourages audience engagement.
• Networking Opportunities:
  • Nunify provides networking features such as chat rooms, virtual meeting areas, and one-on-one video calls. Attendees can connect with speakers, exhibitors, and other participants, fostering meaningful interactions and networking opportunities.
• Customizable Event Space:
  • Organizers can create a customizable virtual event environment that replicates the look and feel of physical events. This allows for easy navigation between different sessions, exhibitor booths, and other event areas.
• Analytics and Reporting:
  • Nunify offers comprehensive data analytics and reporting features, allowing organizers to track attendee engagement, session performance, and other relevant metrics. These insights help measure the success of the event and make data-driven decisions.
•  Exhibitor and Sponsor Management:
  • Nunify enables exhibitors and sponsors to showcase their products, services, and promotional materials through virtual booths. Organizers can manage exhibitor registrations, monitor booth engagement, and provide sponsor visibility.

Pricing Modal

• Event App Pricing: Prices start at $400 for a single event with unlimited networking and audience engagement.
• In-person Event Package: Prices start at $500 per event with a starting 150 attendees, with unlimited networking and audience engagement. 
• Virtual Event Pricing: Prices start at $500 per event.
• Hybrid Event Pricing: Prices start at $700 per event.
• Branded Webinar: Prices start at $100 per event.

In the diverse world of event planning, understanding that different events have varying core objectives is crucial when selecting an Lead Retrieval App. The saying "not a one-size-fits-all" holds particularly true in this domain. To further explore what kind of badge scanning tools would be the most suitable for your specific event needs, feel free to chat with our consultants who are ready to provide tailored advice and insights.