Download Inside Asia's Virtual Events Mindset for FREE

How much have Asia's event organizers adjusted to the new normal?

Download the EventX white paper that aims to get to the root of the assumption that event organizers are now confident in running virtual events and reveal its validity. The coronavirus lit a fire under many of Asia’s brand marketers and event organizers to find new and effective methods of event management in unfamiliar digital spaces, delivering meaningful events to drive growth. Did those lessons stick?

Inside Asia's Virtual Events Mindset Free Download

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    What you’ll find inside the free download

    1. Virtual Events Are An Undeniable Norm

    Organizers have stepped up their online skills. Three quarters of those surveyed reported that they had held a virtual event of some kind in the last year and around a quarter had done so six times or more.

    2. Physical and Virtual Events Could Share Budgets Equally

    Virtual events are big business. Almost half of industry members surveyed believe they will split their budgets between virtual and physical events 50/50. Meanwhile, a third will give virtual events precedence.

    3. The Future Of Virtual Events Is Flexibility

    As users, organizers have grown accustomed to running virtual events platforms and want more control. Event organizers have ranked flexibility as the most important element of the virtual events platform they choose.

    4. Organizers Are Confident in Their Abilities

    While not everyone is a live streaming master quite yet, around two thirds of respondents graded themselves as having average or better ability at running virtual events. While there’s still room to grow, that’s promising.

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