How Acestar Took its Hit Event Online for Even Greater Success
Quick Facts - SEA Connect - The Creative Conference
Acestar is a leading ICT company and a preferred IT supplies and service provider in Malaysia that offers market-leading solutions. These include virtual learning and meeting platforms and virtual reality solutions. It has built up its Creative Cloud Community in order to gather creative users and businesses across South East Asia.
Acestar’s Event Goals
Acestar’s SEA Connect creative conference had been held every year since 2017. An annual creative conference based in SEA, it attracts a range of audience types such as creative users, commercial sector professionals, and interested young people. Gathered together, they use the event to share stories about their own career journeys and meet other creative minds. This was the first year the event was to be hosted online due to the COVID-19 pandemic having struck Malaysia.
- An interactive virtual event platform with chat function support to allow the exchange of ideas.
- A virtual event platform with live webinar support to allow speakers from around the world to present their speeches.
To go ahead with the annual event, Acestar needed to digitally transform it and adopt an all-in-one virtual event solution that could help set up a virtual venue in a short time. Acestar chose EventX as its virtual vendor, allowing the setup of an event registration form, a virtual event site, and the ability to export a post-event report, all within a single platform.
Since physical events were not feasible, Acestar was faced with the challenge of matching the high engagement of its traditional events in an online setting. EventX’s answer to this essential need was based on its virtual platform features. While physical interactions would not be possible, audience members could arrange video calls, text chat, or even schedule meetings to meet each other.
Even online, Acestar wanted to maintain the look and feel of SEA Connect. To do so, the company rented an actual ballroom with a professional conference speaking setup. Speakers could present their thoughts in front of a camera throughout the event, all streamed live to the platform. Audiences could interact with speakers by using the Q&A feature and chat function.
With the support of EventX, Acestar made engagement possible even during a pandemic. The event gained more than 1,400 registrations, a higher number compared to previous events. An additional surprise positive came from the straightforward design of the platform, which enabled exhibitors to set up their booths after only a single briefing. This saved Acestar a great deal of time they expected to expend in educating event exhibitors at setting up.
Acestar noted that EventX’s professional team had a fast response time, giving immediate responses when solving technical problems and that they ultimately made sure the event ran smoothly.
Feedback From Acestar
It was EventX’s pleasure to work with Acestar and put its creative conference live online for the first time, gathering together creative users from around the world. EventX teams were so excited to see the event succeed. We will continue improving the platform and hopefully, will have further collaborations with Acestar in the future.
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