Despite the fact that the landscape of the event industry has shifted to online these days, nothing can compare to the irreplaceable face-to-face interactions during physical events. We believe that in-person event’s popularity will rebound once this pandemic is over. Nevertheless, this crisis has also taught us that event professionals and their suppliers who employ digital approaches to personalise every attendee’s experience will earn a better return from their events. It is predictable that hybrid events are the future trend.
A hybrid event is the combination of a live in-person event and virtual online components. With the right technology, you can sync the content and engagement features so that both live and online attendees can have a similar experience. Depending on the set-up and cost, virtual attendees should be able to hear the presenter, view the presentation slides, and even see the presenter in real-time via live streaming video. In most cases, in-person and virtual attendees can participate in the same session concurrently.
Related article: About Hybrid Events
While all of your events have individual goals, an overarching goal for all hybrid events should be to engage as many attendees as possible. A hybrid event also adds value with the flexibility to engage virtually. The goal is to make the experience equally riveting for both physical and virtual audience groups. Beyond border, hybrid events provide the opportunity for even more people to interact with your content and your brand.
“Hybrid events are perfect for organisers who look for greater reach and higher flexibility.”
Now that your event is hybrid, you no longer need to worry about the physical limitation in terms of the event scale and audience geography. It will sit in the audience’s mind for a longer period as you can do multi touch online and repurposed content opportunities throughout the year. Hybrid events also add value on registration revenue and sponsor revenue. Your sponsors have the opportunity to double the exposure they had before. Hosting part of your event in a digital environment creates new opportunities for brand awareness and lead generation. By offering your sponsors more value, your event will attract more sponsorship dollars and even more sponsors.
1. Extra Preparation and Rehearsals
2. Timing the Event
Leverage the Social Influence
3. Engagement Deepens with Networking
4. Capture Relevant Virtual Experience Analytics
Testing and iteration are key components to your continued success. Measurement of in-event metrics, e.g. engagement points, speaker approval, onsite conversion, sponsor touch points, etc. should be taken. The most ideal way is to operationally connect your virtual tools to your event platform. This allows for better continuity and higher operational efficiency when designing a hybrid event and it keeps all your data in one place.
A good hybrid event platform can collect data from all of your applications, from registration process to the stats on your landing pages, into one master dataset. Event organizers and exhibitors will be able to view the aggregated data and create actionable reports that give the complete story on your hybrid event performance.
Due to the advantages that hybrid events have fewer physical limitations, increased sponsorship values and content engagement, it is of no question that this type of event has already become a new trend in recent years. It is hoped that event professionals will bear in minds the aforementioned principles of practices while organising hybrid events.
Looking for more resources on planning a hybrid event? Download the white paper for tips and event trend prediction now.
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